Flipp
Reshaping mainstream recognition into B2B precision
We helped present Flipp’s value to partners, not consumers, through a credible, conversion-ready website that’s fast, accessible, and easy for internal teams to manage.
Flipp connects retailers, brands, and media partners to millions of shoppers with localized digital flyers and shoppable experiences.
Visit live websiteProject highlights.
- WordPress buildA modern, secure foundation built to perform responsively across devices.
- Sitemap & IA strategyA clear structure built around ingestion, content, and curation, tailored to B2B use cases.
- UI/UX system in FigmaA component library with detailed states and notes, ready for a smooth handoff to development.
- On-page SEOTitles, headings, and internal linking set up properly, plus a sitemap and full GA4 and Search Console setup.
- Performance & accessibilityFaster load times through image optimization and caching, with accessible color, type, and focus design.
- Lead gen mechanicsDownloadable reports that are easy to track, newsletter sign-ups, and calls to action throughout the site.
- Careers integrationsJob listings pulled from Greenhouse, with LinkedIn tracking that respects user consent.
- Mobile-specific designLayouts optimized for quick scanning and easy action on phones.
- User testing & QATesting before launch, checks across devices, and a full checklist at handover.
Challenges
Consumers already know Flipp well. B2B buyers don’t, and they needed a narrative built specifically around partnership. The existing content mixed both audiences together, burying how ingestion, content, and curation actually translate into results for retailers, brands, and media. We also had to build gated, downloadable, and traceable reports for demand capture, connect Greenhouse and LinkedIn, and meet strict standards for performance, accessibility, and consent.
Approach
We mapped how retail merchandising teams, brand marketers, and media sellers evaluate Flipp, then rebuilt the information architecture around those workflows. A reusable UI/UX system made the platform easier to scan without stripping away technical depth. We then strengthened on-page SEO, configured GA4 and Search Console, and added consent-based tracking for LinkedIn and analytics. Traceable report downloads and newsletter capture supported lead generation, while the WordPress component library and governance checklist gave the internal team a maintainable system after launch.
Outcomes
Flipp’s new B2B site gives partners clearer use cases, faster paths to inquiry, and credible proof backed by analytics and consent-aware tracking, all while staying fast, accessible, and easy for internal teams to update.
- Career or internship form submissions up 250%
- Navigation to the “Early Talent” section increased by 53%
- Page stability improved by 90%, eliminating content jumps
