FREE TOOL
Pay per lead calculator
Work out what a lead or an appointment is worth to you, and what you can afford to pay for one.
What can you afford to pay for a lead?
Example numbers. Replace them with yours.
How many new customers would make this month a good one?
Out of 100 leads, how many become customers?
What a new customer is worth to you over the first year.
Enter what you're being quoted, or a number to test. We don't publish prices here.
40Leads needed per month
£375Break even cost per lead
£120Your cost per customer
£1,200Monthly spend
£13,800Monthly profit before other costs
At this price each lead costs less than it returns on average.
Based only on the numbers you enter. Not a forecast, and not a promise of results.